Agnes Monica, the famous Indonesian actress and singer, is given to wearing sexy clothes or on stage, television or billboards. But not here in the provincial capital of Aceh province.
Just across from the 19th-century Great Mosque Baiturrahman was a large billboard that Agnes is wearing a headscarf options - even though she is a Christian.
Also absent is the tank top exposing her bare arms and navel that Monica wears in the ad for the mobile phone service running in the rest of the country.
Although the headscarf or jilbab, clothing is known in Indonesia, the world's largest Muslim-majority nation, only in Aceh, it is necessary that Muslim women.
Not to wear "Islamic dress" is a violation of one of Aceh's Islamic constitution, and violators may be either reprimanded or hauled into court by the Shariah police.
Despite Indonesia with a secular constitution, devoutly Muslim Aceh was granted parts of Sharia law, presumably to prevent the Acehnese participation in the rebel Free Aceh Movement (GAM).
In 1999, the then president BJ Habibie signed a special law on Aceh, which include the county granted a special status and the right to apply Sharia in part.
However, the law does not define how the Islamic law would be implemented.
Two years later, President Megawati Sukarnoputri signed into law a comprehensive autonomy package regulations establishing Sharia courts and Sharia statutes included.
Based on these two pieces of legislation - which were prepared, discussed and approved in Jakarta, Aceh launched its first Shariah court in 2003, and publicly stick slagen her first offender in 2005.
Five years later, the obvious question to be asked: why Shariah was rammed by national legislation and "given" to Aceh, where neither the public nor the GAM guerrillas ever asked for, perhaps few people, except provincial Ulema Council, really want?
The answer is more crucial given that scientists, activists and politicians believe that Shariah contradicts the principles of the Indonesian state ideology Pancasila, which states that the country is multi-religious, but a secularly governed.
Worse, it allowed a creeping Islamic fundamentalism to gain foothold in other provinces and districts steadily applying the Sharia-inspired statutes since 2003 under pressure from hardline groups.
"Like the majority of Aceh, I was born a Muslim, but we do not need Shariah," said Mohammed Chaidir, a car driver in Banda Aceh. "Shariah does not bring us prosperity."
Indeed, the Islamic Association seems to have brought the battle-torn province of trouble, and negative publicity.
Chaider comments are typical of many Acehnese who long for security, prosperity and a sense of belonging after the lengthy 29-year civil war between GAM and the Indonesian soldiers slain at least 20,000 Aceh and the 2004 Asian tsunami, which an additional 177,000 people slain in the province.
Today, the Acehnese dominated both national and local Islamic criminal statutes.
And if that were not enough, the head of the West Aceh district began enforcing a new regulation in May that a ban Muslims from wearing tight clothing.
This Statute - is clearly aimed at women - like other events, including controversial religious police to break into a UN compound in search of Westerners drinking alcohol, and numerous cases of public caning, Aceh have a negative international attention.
"After being plagued by conflict, the central and local governments should focus on a truth and reconciliation program, not Islamic Shariah," said Evi Zain Narti, executive director of the Aceh Human Rights NGO Coalition.
"If we object to the Shari'a, then we are labeled as infidels and charged with disturbing the peace in Aceh."
Independent reports on the implementation of Sharia law in Aceh have concluded that it discriminates against the poor, especially women who are at the mercy of the Shariah police.
Middle and Upper Class Aceh, meanwhile, have ways to skirt around Sharia terms so they can share their spirit of romance and enjoy.
"They go to fancy hotels, or spend the weekend in Medan," in the nearby province of North Sumatra, Zain said, laughing.
But some of the side effects of Sharia are not laughing, including abuse of power by those sworn to uphold it.
On July 15, the District Court Langsa in East Aceh district, two members of the Shariah police sentenced to eight years in prison for each of the rape and torture of a 20-year-old student they had in custody.
